The MakinG of An Original

THE ASK

Introduce and excite owners about the all-new XT4, the first mid-size crossover in the Cadillac lineup.

THE IDEA

Develop a documentary, behind-the-scenes look at the design of the XT4 focusing on the story of one of the youngest design and engineering teams in Cadillac history, their inspiration and how they all came together to redefine expectations for a luxury crossover.