Technology meets tradition

THE ASK

Microsoft was looking to increase awareness in-market for the grand opening of a new datacenter in Poland.

THE IDEA

We went beyond code and computing to tell a larger, more emotional, global story. Instead of focusing on what’s inside the datacenter, we showed decision-makers what they could achieve with it, inspiring them with real potential and possibility for impact while simultaneously positioning the Microsoft Cloud as an essential catalyst for innovation.

Most importantly, we didn’t just promote the datacenter in Poland; we expanded on the request to raise awareness to datacenters on a local level, country-by-country around the world.

Full episodes available on YouTube